In addition to Samsung Electronics, now I am afraid no other company can keep up with the pace of Steve Jobs.November 4, Samsung Electronics at the company’s headquarters in Seoul, Korea show independent research and development GalaxyTab, in order to become Apple’s hot-selling products iPad’s major competitors. Samsung originally planned Oct. SK Telecom through a local sale in South Korea to open the tablet, but then announced that in order to further optimize the localization of software to delay the project.JKShin, president of Samsung Mobile said, although Samsung Tablet PC launch date in the local market a little late, but from Europe and Asia, consumers responded very positively, the company completed 100 million units this year to ship with confidence.Early September of this year, Samsung Consumer Electronics Show in Berlin, Germany on first foreign release GalaxyTab, then from sale in Europe.Almost simultaneously, November 9, Korea’s largest telecom operator KT started to accept pre-Apple iPad tablet. KT did not disclose the specific details of the launch date and price, but as the exclusive distributor of iPhone in Korea, had already sold more than 100 million iPhone.Insiders pointed out that the two technology giants means the battle, both sides began competition in the smartphone market, has spread to the IT field.
Smartphone BattleBefore entering the Korean market in the iPhone, Apple and Samsung, the intersection does not exist much competition. However, as mobile computing and consumer electronics products blur the boundaries between, so that everyone wants to play in stamping on each other’s space.Prior to the development of Apple’s key customers in North America and Western Europe, now also began to tap the Asian market potential. Currently, the company’s share in Asia, although low, but rising, especially in the field of smart phones.According to IDC, the second quarter of 2010, Apple’s smart phone market in the region’s share was 9.4%, 4.6% higher than the same period last year.Especially in the Japanese market, Apple has become a smart phone now the eyes of young people, the meat and potatoes.
According to Japanese research institutions MMRI report released, Apple’s share of the smartphone market in Japan has risen from 46.1% last year to current 60.1%, much higher than other countries.However, the potential for aggressive U.S. manufacturers, Samsung does not stand idly by. October 28, one of Japan’s three mobile telecommunications giant, NTT Telecom sale Samsung GalaxyS smart phones, is also a time to set off panic research data show that in October of last week, GalaxyS become Japan’s best-selling smart phones, sold more than the 32GB version of iPhone4, after 18 weeks in a row ranked iPhone4 sales chart first.Favored not only in Asia, the use of Google Android smart phone operating system, Samsung is also one in the global market hit. November 8, Samsung announced that since July this year, has been listed, GalaxyS global shipments reached 7,000,000, which accounted for 3 million U.S. market. Samsung’s chief marketing officer Paul Luogu Deng said the United States four major telecom operators are selling this phone, so they can benefit from.Samsung expects sales this year to 20 million smart phones, and the beginning of the company’s forecast of 18 million. Samsung gave himself tasted the sweetness of overweight, targeting 40 million next year, global sales target. Industry analysts believe that to achieve this goal, the competition between Samsung and Apple will be further intensified.Particularly referred to its star Samsung models GalaxyS products in this year’s annual sales will reach 10 million.
Although compared with the iPhone, Samsung products in the U.S. and global success is still worth mentioning iPhone4 Listed 3 weeks to break 3 million sales, but Jobs should be wary of South Korean companies.Apple introduced the iPhone in early 2007 after the launch of Samsung touch screen mobile phone quickly and soon overtook Motorola to become the world’s second-largest mobile phone maker.IDC released a report that the third quarter of this year’s surge in the global smart phone sales 89.5%, Samsung Electronics leading the growth of the five mobile phone manufacturers. Benefit from GalaxyS, Samsung smart phone shipments increased more than 5 times the quarter, and shipments of 7.2 million under the HTC crowded, board the world’s fourth position.In fact, early this year Samsung released as early as ruthless as saying that the smart phone market share to more than the end of HTC, but because they are selling does not appear in the first half of the smart phone models, this target was people feeling some of reach.Full-blown competitionIf that is the Samsung smart phones to compete with Apple’s front line, Tablet PC, compared with the two sides fighting a second front.October 18, Apple announced last quarter results, the quarter were a record revenue and profit, but the fly in the ointment is the iPad tide began to fade in the quarter, sold only 4.19 million, less than expected sales data that investors disappointed.
In addition, competition has always been so jealous of the gross profit margin slipped to 36.9%, down from 41.8% a year earlier.The day of the earnings announcement, Apple shares on the Nasdaq fell 6.13% after-hours trading. Oakbrook, chief investment officer of investment institutions Jilichelu Curry said that the market for Apple’s sales figures may not be satisfactory, Apple forecast profit this quarter, also tend to be conservative.Apple explained that, iPad parts supply is not smooth as expected because of sales.However, the industry that the iPad, another cold case because the company is suffering from, including Samsung, Google Android, including the siege camp. U.S. First Empire Asset Management chief investment officer Michael O’Brien Gaussian measures that, based on the Android operating system have become increasingly popular consumer electronics devices, from Apple’s long term impact may be.January of this year, Apple iPad significance with the success of innovative new tablet PC market open, after a few months, almost all computer hardware manufacturers and handset manufacturers have flocked to the mainstream, trying to get a slice. But so far, only the Samsung GalaxyTab is the only competitor that can challenge iPad.
September 17, GalaxyTab released in the United States, because it contains many features not iPad be considered iPad killer. According to foreign media reports that Samsung Tablet PC configuration is rich not only more accurate sensing devices, and built around the two cameras, support video conferencing. Most importantly, it supports Adobe Flash function. In addition, the iPad with relatively large compared to the screen, Samsung’s products more portable.This year, the Tablet PC market demand has been growing rapidly, with projections even believe that the Tablet PC within the next five years, annual sales will reach 80 million. StrategyAnalytics data research firm, sales of tablet PCs in the third quarter of 420 million, of which 95% iPad market share. However, other manufacturers have learned from the fight against iPhone in the experience and lessons, they will quickly introduce competing products have different selling points, the view that the time iPad dominate the market will not last long.Boo issued for the outside world, Apple CEO Steve Jobs seems to have not.
In the conference call with analysts, he Samsung, Dell and other companies launch 7-inch Tablet PC scoffed, saying that these products are “Jianguang Si”, the manufacturer will be a painful lesson, Steve Jobs even suggested that these companies increase next year large size to increase competitiveness. Apple said, iPad very competitive price, its profit margins are the lowest of all similar products.JKShin that in order to show its determination in tablet PC market, the company is preparing to launch a series of tablet PCs, he hinted that Samsung or soon to provide the products with 10-inch screen, and Apple iPad competition. However, the bad news is that many people had expected South Korean giant to have more aggressive pricing strategy, but they may be disappointed. Compared with the iPad, GalaxyTab no clear price advantage.Subtle competition betweenThe field of competition between Samsung and Apple also spread to the third battle.Early September, Apple introduced the smart TV set-top boxes AppleTV, Samsung dominant TV market, and in less than 2 months time, selling 25 million units.Samsung is also planning another competition, which launched at the end of this year music player GalaxyPlayer50.Industry analysts believe that Samsung’s experience in the consumer electronics field, the competition purely in terms of hardware may be able to prevail, but Apple hardware and software integration capabilities prof, Samsung probably being far behind in this regard.
In addition, the Apple store selling software through the application of the business model has the upper hand. Although Samsung has applied its stores, but the wings are far from full. However, many Samsung products running Google Android platform, Android application store more than 10 million procedures are also available.On the surface, Samsung and Apple has more tentacles stretched longer, but rather a subtle competition between the two sides.Apple iPad and iPhone in one-third of the parts purchased from Samsung. Earlier this year, the two companies signed a three-year, $ 240,000,000 contract, flat-panel computer monitor. Samsung will provide 3 million Apple iPad 9.7 inch display.Earlier, South Korea beat Taiwan’s chip companies Hutch TSMC, UMC, a microprocessor developed by Apple’s own foundry A4.Apple needs to buy parts from Samsung to meet the needs of the user means that, iPhone sold more fire, Samsung profits from Apple will get more. As long as South Korea portrait as fast as Apple’s iPhone sales to provide spare parts, they can get from Apple a steady stream of income. Obviously, this business of both companies supported the growth of Samsung’s profit, there are rumors that Samsung would have avoided a positive exchange that with Apple.AFP quoted an analyst at Woori Investment & Securities ParkYoung-joo’s words, between Apple and Samsung, in fact, maintained a good partnership, both Samsung parts suppliers, but also Apple’s competitors, but they have completely different Strategy aimed at high-end market, U.S. companies, South Korean companies, aimed at the mass consumer groups.
“Apple relies heavily on the Samsung parts, Samsung is clearly benefiting from Apple’s innovation.”Apple dominates the high-end market, but as prices continue to drop smart phones, Samsung’s market share is expected to increase, especially in areas such as Brazil, China and India and other emerging markets. RodmanRenshaw analyst Ashok Kumar of New York investment bank that the mass market is not part of Apple’s genes, but the area is able to grasp the Samsung, and will make full use of.Compared with Apple’s products, Samsung’s possessions may not be that cool, but the two are not rivals, Apple is a great innovator, Samsung is a successful follower. In terms of appearance and applications from Samsung Galaxy series is almost exactly the same with Apple products. Insiders pointed out that if the initial Samsung Sony is standing on the shoulders, now Samsung has been the apple as the new “stepping stone.”